Crimson: Indiegogo campaign

A short video to feature a small, local business in Oakland, California & its two owners for their indiegogo campaign.

The owners of Crimson, Allison & Lonna, needed a video piece to promote their indiegogo campaign & had asked me if I could put this project together.
Having been a patron of their business for some time, I felt already well-acquainted with not only the feel of their business, but also their personalities.
I brought in my friend & mentor, Yael Braha to handle the principle camera work & Hiro Matsuo of The Corner Store Studios to record the audio.
We shot one lovely Thursday afternoon & I immediately began editing the footage that evening, using Final Cut Pro. I also worked a little in Motion to stabilize some of the shots as well as After Effects for some additional elements.

Be sure & visit their campaign indiegogo to make a pledge!
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